When the world’s largest sporting event came to the New York/New Jersey area, Coach USA’s Perfect Body Print Lab was ready. Running two Roland DG TrueVis XP-640 printer up to 16 hours a day, the team produced vibrant, color-accurate bus wraps with the speed needed to keep a fleet moving.
From global brands to event transportation, see how bringing print production in-house helped deliver faster turnarounds, exceptional quality, and 25 eye-catching bus wraps.
Read the full customer story at the link in our bio.>>> https://bit.ly/3T1tDFu
Roland DG TrueVis XP-640 High Speed Printer
Q: How large is your facility, and how does the Print Lab fit into it?
A: Our facility is 45,000 square feet. We have room for 30 buses – essentially, we’re the size of a small Walmart, just full of buses. We have all the equipment needed to repair Class 8 vehicles, plus two 60-foot spray booths, a state-of-the-art mixing room, and now the incredible Perfect Body Print Lab. We run it all with 35 employees.
Our Print Lab has two full-time installers and a lead tech manager who has a graphics arts background. We use two 64″ Roland DG TrueVis XP-640 high-speed eco-solvent printers, along with a Roland DG 64″ cutter and a Roland DG 24″ cutter. Having printing capability in-house has meant higher-quality graphics production and faster turnarounds, which are key for our business.
Q: How did you plan for the FIFA World Cup work that’s come your way?
A: I describe the World Cup as its own “microeconomy.” There are a lot of industries affected by having the games here, and obviously transportation and advertising are two of the big ones.
We’ve been fortunate to have graphics work come our way via our parent company, Coach USA, which is contracted to provide shuttle services for the games, as well as through our partner, Interstate Outdoors advertising agency.
Q: What type of preparation did you do?
A: We started planning for the World Cup work in late March. We met with our supplier, Letra Sign, and began stocking up on media and materials in early April. They’ve also helped us secure ink in large supply — for example, the ink needed to print 10 Lay’s Bandwagon bus wraps in the brand’s signature yellow. It’s not like you can use a base yellow — it’s all gradient, high-definition images. I think I temporarily cornered the market on yellow ink.We’ve been very satisfied with the speed and color matching from our XP-640 inkjets. We were able to hit Lay’s yellow — no problem. So far, our production has gone very smoothly.
